Thursday, January 17, 2013

Bobby Curtis Caught Up in Sponsorship Shuffle Trend

Dropped Reebok Runners Highlight Changes in Elite Sponsorship

Emphasis increasingly on connections with potential consumers
Scott Douglas
Runner's World
January 16, 2013

Reebok has ended its sponsorship of two of the fastest distance runners it worked with, American Bobby Curtis and New Zealander Kim Smith, in a move that points to larger changes in elites' sponsorships.

For the rest of the story, go to Runner's World HERE.

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